In 2016, Morgan Lerner and Annie Slabotsky founded GoNanas driven by a mission to revolutionize the baking industry. Originating from a lack of wholesome baked good options on campus, the duo spent three years perfecting banana bread recipes with an allergen-free twist. After successful forays into foodservice, a pandemic pivot saw the launch of at-home mixes, propelling GoNanas to a multi-million dollar business.